Why therefore do people automatically deny that the content exists? Answer: because they don’t want to know what it has to say. They are known, and that being so people should be able to accept them and advance through them to the images and the content of the film. Most of its technical tricks are used now even in commercial films, and in shows like Top of the Pops every week. The film is a deliberate parody of mass communication so it parodies the techniques.